Hospital-Centric Healthcare The Business of Healthcare

Align or “A Lyin’?”

February 13, 2012

Physician alignment is all the rage. But of course, as I’ve written before, hospitals use the line “align” when they’re actually a lyin’ to you. That is, unless the meaning of the word align actually is “to control.”

However, as is the case with much propaganda, there is a kernel of truth within the concept of alignment that physician group leaders must pay heed to: this is the fact that groups must actually align their delivery of service and the larger experience they provide to hospitals, referral sources, and patients with those parties’ needs; in fact, done right, that alignment should exceed their expectations.

This is not a difficult concept. However, it’s a concept that nearly every one of your competitors misses.

Stop making it so hard for you to succeed.

Comment or contact me if you’d like to discuss this post.

Mark F. Weiss

www.weisspc.com

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