Physician alignment is all the rage. But of course, as I’ve written before, hospitals use the line “align” when they’re actually a lyin’ to you. That is, unless the meaning of the word align actually is “to control.”
However, as is the case with much propaganda, there is a kernel of truth within the concept of alignment that physician group leaders must pay heed to: this is the fact that groups must actually align their delivery of service and the larger experience they provide to hospitals, referral sources, and patients with those parties’ needs; in fact, done right, that alignment should exceed their expectations.
This is not a difficult concept. However, it’s a concept that nearly every one of your competitors misses.
Stop making it so hard for you to succeed.
