Many medical groups, certainly many hospital-based groups but, increasingly, even office-based groups, view themselves as simply providing a “service” for the hospital.
Super Bowl commercials garner all sorts of buzz for being “creative,” but creativity isn’t selling.
today, employers reward for the value you create. The factory worker, whether in what is readily recognized as a factory or one which looks, to outsiders, like a medical clinic or hospital, who simply shows up on time, does what he or she is told (you know, follows protocols) and then clocks out at the end of the shift, creates no real value in comparison with the next worker.
Mark doesn't fly Southwest but ride along while he shares a great business story stolen from them.
This post, a repeat of one from several years ago, is as valid as ever. Not reading it is at your own risk! I’m writing this as I’m waiting for a flu shot at a Costco pharmacy. And waiting. And waiting.
Don’t do what your competitors are doing just because they’re doing it or because you might get some award for it.
Today, there’s no longer even the “promise” of lifetime employment. “Retirement” as in replacement, replacement just like an old machine, is as far off as the next layoff or the next outsourcing.
As we come out of the economic crisis resulting from the pandemic, use the opportunity to redesign your group to take advantage of OODA loop thinking.
Use my concept of the Scenario Survey Process™ (read about it here) to develop potential future scenarios and then to devise a strategy that will help you not only survive, but even potentially thrive, in as many of those futures as possible.