If you were going to sell your house, you’d make sure that it’s put into decent or even prime shape before listing it, right?
After all, you want to sell it for top dollar to the right buyer, one who is likely to close on the deal.
Yet many medical group leaders and shareholders don’t understand that this concept directly transfers over to the potential sale of their medical group as well.
Building value within your group drives increased interest in, and a higher valuation of, your practice.
But even if you don’t want to sell or can’t sell (a much larger issue), the value built serves to anchor your hospital, referrer and patient ties. That drives the longevity of your business and preserves an opportunity of choices in the future.