Just as conversations help frame contract discussions, conversations help frame the shape of entire industries.
Right now the frame in healthcare is greater cooperation between hospitals and physicians: alignment, ACOs, direct employment, collaboration. The result of that frame? Greater control by hospitals over physicians.
But there’s no reason why that frame can’t be hijacked to mean greater control by physicians over hospitals.
And, even more importantly, why don’t we change the frame? Quality not control. Physicians protect patients. Restore the physician-patient relationship.
Even if the frame can’t change be changed for all minds, change the frame for your mind – that’s a proven strategy for your contract negotiation.