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Keep on Message


“Keep on message.”

“Now remember to follow the talking points.”

No, we’re not eavesdropping in the green room minutes before the start of a Sunday political talk show.

I’m simply reminding medical group leaders that you need to use the resources of your medical group’s members to advance the group’s strategy through everyday interactions with referral sources, hospital employees and patients.

Your chances of convincing others to take action to support your group’s goals are much improved if you take the time and make the effort to cultivate affinity with, and develop the support of, the target audience. To do that correctly takes time. And strategy. And tactics.

Depending on the size of your group, there could be from dozens to thousands of interactions with these “targets” each day. Each one is an opportunity, an opportunity of which you either availed yourself or lost forever.

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