Manage Your Practice

A Medical Group in Motion

January 21, 2014

People often cite Newton’s First Law as something akin to “an object in motion tends to stay in motion with the same speed and in the same direction.”

That reminds me of many medical groups that believe that their relationships will continue and continue. For example, their relationship with referring physicians or with a facility under, say, an exclusive contract.

But that same “law” contains a caveat: The object only stays in motion until it is acted upon by an unbalanced force.

In business life there are constant unbalanced forces. They are called competition, creative destruction and plain old unbalanced individuals. Their mission, known or unknown, is to insert themselves or someone else into “your” relationships.

Many medical groups exhibit a second Newtonian tendency. They devote all of their “motion” to the day-to-day duties of patient care. It then becomes difficult for them, from the inside, to create the force necessary to change direction, whether outright in respect of embarking on a new strategy, or even only to the extent that they make the necessary effort away from patient care activities to consider their future and necessary strategies to get there.

For many of you, it’s time to break free of your current situation.

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