The market for anesthesia services is changing quickly. The trends of hospital-centric healthcare and commoditized staffing services masquerading as true groups are combining to form a maelstrom that will take many local groups, as well as a significant number of facilities and the staffing services themselves, to rock bottom.
What does this mean for your group?
In large part, it signals an even more increasing need to function as a true businesses, a business that recognizes that not all business is business worth having.
The difference between begging for business and being begged has more to do with strategy properly implemented than with anything else.