Manage Your Practice The Business of Healthcare

Why Love in the Air Is Money in Your Pocket


Driving down the freeway a week or so ago, I saw a large warehouse with this motto painted on it in giant letters: “We Strive For Our Customers’ Affection.”

Maybe they do. There’s nothing wrong with wanting your customers to love you. That is, as long as you understand that that should be your secondary goal: The primary goal should be to fall in love with your customers.

In fact, that’s the key to your success, not falling in love with your business or your methodology.

What do your customers want?

Why do they want it?

How can you deliver it?

Crack that code and then they may give you their affection . . . and their money.

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