Physicians in many medical specialties struggle with that question. You have many customers, from referral sources to patients to hospitals.
Tag: source
I once read in some advice column that you should show up late to a party as if you’ve just come from another one, and that you should leave the party early as if you’re headed out to the next. Maybe that’s good advice for your social life, I’m not really sure. But it’s terrible […]
Yesterday morning, I took my car to the dealer for service. I left several messages in the afternoon to see if the car was ready. No one returned my call. Every day, your group’s physicians treat patients. I’ll assume, as do your patients, the referral sources who send you work, and the hospitals at which […]
You’re probably not doing doctoring at the local “Taste of” or even at a health fair, but what are you doing so that potential new facilities or potential new referral sources or new patients can find out about you?
As Peter Drucker said, ““Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.”
Robert Collier, one of the fathers of direct mail advertising, famously advised copywriters to enter the conversation already going on within the customer’s mind.
A congressional study compared the performance of San Francisco International (SFO) Airport’s privately contracted screeners with those of LAX’s TSA staffed screeners. SFO’s staff screened 65% more passengers per screener than the government employed TSA personnel at LAX. To make the comparison even more striking, another study revealed that TSA personnel at LAX missed three […]
Robert Collier, one of the fathers of direct mail advertising, famously advised copywriters to enter the conversation already going on within the customer’s mind. What? You say you’re not in sales? That’s obviously a problem because the reality, even more so today than ever, is that you are. Collier’s advice is directly applicable to the […]
