A diamond and a rock, sitting side by side. Both discovered near the bottom of the Udachny diamond mine in the Sakha Republic region of Russia, one of the world’s ten deepest open-pit diamond mines.
Tag: customer
I listened to a very interesting podcast called “The Soul of Enterprise.” It’s a business podcast mostly aimed at accountants, but it applies to other professional service providers as well.
Super Bowl commercials garner all sorts of buzz for being “creative,” but creativity isn’t selling.
This post, a repeat of one from several years ago, is as valid as ever. Not reading it is at your own risk!
I’m writing this as I’m waiting for a flu shot at a Costco pharmacy. And waiting. And waiting.
Don’t do what your competitors are doing just because they’re doing it or because you might get some award for it.
Many physicians bemoan the fact that we have retail, corporate run walk in clinics, such as the Minute Clinics run by CVS, staffed with nurse practitioners and PAs.
What’s a relationship worth to your business, whether your business is a medical practice or a healthcare facility such as an ASC or an imaging center?
Ride along with Mark, your choice, first class or coach, while he discusses segmenting your service offerings.
We all place a different value on what we receive and we’re willing to pay a comparable price. It has nothing to do with the cost to the producer or provider.
What’s a relationship worth to your business, whether your business is a medical practice or a healthcare facility such as an ASC or an imaging center? Originally limited to marketing (where it remains a very powerful idea), the concept of lifetime value involves looking at the worth of a customer not as the one-off value […]