Value

Ready. Fire! Aim.

September 17, 2012

“Ready. Fire!  Aim.”

Maybe you’ve heard that business saying, designed to spur you to action before too much planning bogs you down.

But in reality, it’s a pretty stupid notion:  Your “firing,” that is, your business action, is useless unless you know what the target is.

Without an aim, a strategy to pull your medical group to your Focused Future™, your actions amount to fruitless flailing.

Sure, maybe you’ll get lucky, but the chances are far greater that you’ll shoot yourself in the foot.



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