Ready. Fire! Aim.

September 17, 2012

“Ready. Fire!  Aim.”

Maybe you’ve heard that business saying, designed to spur you to action before too much planning bogs you down.

But in reality, it’s a pretty stupid notion:  Your “firing,” that is, your business action, is useless unless you know what the target is.

Without an aim, a strategy to pull your medical group to your Focused Future™, your actions amount to fruitless flailing.

Sure, maybe you’ll get lucky, but the chances are far greater that you’ll shoot yourself in the foot.

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