Steve Jobs famously believed public demand wasn’t important in terms of identifying the market for new products. Instead, what Jobs envisioned the public would want wasn’t even on the public’s radar. On the other hand, the famous marketing expert Gary Halbert held, using a restaurant as an example, that the most important element in the…
You can’t take part in planning your own surprise party. But you actually play a big part in the other type of surprise.
I see zombies every day. More physicians don’t question the promises of employment.
Want a great stock tip? No, I’m not offering one. Instead, this is a question that I hear from time to time from physician group leaders.
On a January day in 1493 off the coast of the island of Dominica, Christopher Columbus reported seeing three “mermaids” — in reality manatees. Columbus commented that in real life, mermaids were “not half as beautiful as they are painted.” Just as Columbus was blinded by his expectations, many medical group leaders see things not…
From down the street I could see the fortune teller’s shop. Did she know that I was coming? Go ahead, laugh. But if you’re a member of a 15 or more person medical group, do you have any clue, any clue at all, about your group’s future? I’m a fortune teller of sorts. I can…
We’ll begin boarding in a few minutes. Although airlines have a lot to learn about customer service, they do serve as a model for pricing strategy in healthcare. You’re on your way to Cleveland. The plane seats 300-plus people and everyone will get there at the same time. Yet passengers paid remarkably different prices to…
A study found little correlation between nonprofit hospitals’ CEO pay, which averaged almost $600,000 per year, and performance.
Some of us feel that we were promised careers that didn’t turn out as advertised. But just like the flying cars, those promises weren’t real promises, they were simply projections.
Obviously, there’s balance to be had. Some customer service is expected. Other customer service delights.