Just as in sports, many medical group leaders are motivated by “winning isn’t everything – it’s the only thing” thinking.
Tag: request for proposal
Just as in sports, many medical group leaders are motivated by “winning isn’t everything – it’s the only thing” thinking. But there’s an important corollary to that rule that often goes disregarded to the group’s detriment: Sometimes it pays to lose or to not play at all. How can that be? Well, imagine that your […]
In several of the hospital-based specialty practice areas, there are so-called national groups that are quite active in their marketing to hospitals at large. They run large ads, conduct well-planned webinar campaigns, and even telemarket to hospital administrators. In particular, some national groups take a very sophisticated approach based around a campaign designed to convince […]
For many physicians, the winds of change are of hurricane force. Consider how they can be harnessed.
National groups often over-promise and under-deliver. Take advantage of it.
You’ve probably heard the admonition to under promise and over deliver.
But what happens if you habitually over promise and under deliver? And what if it’s a central part of your business plan?
Responding to any RFP takes considerable time and requires significant investment. So how much should your group charge to provide its proposal?
Your group has held the exclusive contract for your specialty services, for example anesthesiology or radiology, for decades, but now the hospital is holding an RFP. The competitors include the several national and regional management company groups, whose representatives, dressed in the uniforms actually considered the power costume by hospital administrators, well tailored suits not […]
Listen to Mark discuss how to Navigate the rising tide of aggressive RFPs.
More and more hospitals are disrupting their longstanding hospital-based group relationships as they seek to cut stipends and get more for nothing. The favored tool? A “weaponized” form of the request for proposal, called a “Fulcrum RFP™, designed to get a group to grovel for the continuation of its contract. Of course, the concept of an […]
