A few weeks ago on the blog, I wrote about The Medical Group Governance Matrix™.
Starbucks took a 50 cent cup of coffee and wrapped it into an experience selling for far over a dollar. And that was just to start...
Ever watch those old black and white B-movie Westerns?
Many requests for proposal (RFPs) for physician services completely miss the point by laying out what is expected and setting out strict performance standards.
Simply providing an experience isn’t enough. At its core, a successful exchange involves delivering value as well.
Some see the future for hospital based groups in the context of large versus small, often stating that groups need to merge to achieve significant size or simply sell out to so-called national groups. It not clear whether “sell out” means to be acquired or is simply a colloquial expression.
More and more hospitals are disrupting their longstanding hospital-based group relationships as they seek to cut stipends and get more for nothing. The favored tool? A “weaponized” form of the request for proposal, called a “Fulcrum RFP™, designed to get a group to grovel for the continuation of its contract.