Hospitals that use RFPs and others fool’s tools in respect of physician relationships will surely suffer as fools in the end.
Category: RFP
Your group has held the exclusive contract for your specialty services, for example anesthesiology or radiology, for decades, but now the hospital is holding an RFP.
Robert Collier, one of the fathers of direct mail advertising, famously advised copywriters to enter the conversation already going on within the customer’s mind.
A few weeks ago on the blog, I wrote about The Medical Group Governance Matrix™. I have a good friend who says, in the context of a physical skill, that prehistoric humans initially developed the strong, instinctual dominant-hand grip to be able to grab onto tree limbs and quickly climb in order to escape predators […]
Hospitals that use RFPs and others fool’s tools in respect of physician relationships will surely suffer as fools in the end.
Ever watch those old black and white B-movie Westerns?
Your group has held the exclusive contract for your specialty services, for example anesthesiology or radiology, for decades, but now the hospital is holding an RFP.
Starbucks took a 50 cent cup of coffee and wrapped it into an experience selling for far over a dollar. And that was just to start…
Ever watch those old black and white B-movie Westerns?
The bad guys would ride into town and rob the bank. “Hands up! Give us all the money!” And then off they’d ride carrying bags of cash.
Many requests for proposal (RFPs) for physician services completely miss the point by laying out what is expected and setting out strict performance standards.
