Customer Service

Flying First Class Medical Care

We’ll begin boarding in a few minutes. Although airlines have a lot to learn about customer service, they do serve as a model for pricing strategy in healthcare. You’re on your way to Cleveland. The plane seats 300-plus people and everyone will get there at the same time. Yet passengers paid remarkably different prices to […]

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Kickback | Philosophy

Opting Out to Opt in for Yourself

Some, a few, physicians had already opted out of the government system (Medicare) and out of the insurance system as well, going into “concierge” medicine. They were criticized as somehow being “less than” for not wanting to be a public utility. For not wanting to be sheep.

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