Thriving

Don’t Incentivize for What You Shouldn’t Get

What are you incentivizing your employees or independent contractors to do? And what if those incentives are driving them to not do other things that are far more essential for your business? Or, even worse, what if those incentives are driving them to do things that are clearly detrimental to your business?

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Thriving

The 4 “P’s” of Medical Group Success

Marcus Lemonis of the TV show, The Profit, says that there are three “P’s” to business success: 1. People2. Product3. Procedures But in terms of medical group success, there are actually four P’s: 1. People2. Product – that is, your services3. Procedures4. Perception People The first, people, is clearly the most important. No matter how […]

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Thriving

About Brand Extension

Many hospitals have strong brands, as do many medical groups. They didn’t just happen, they were developed. Brands are a promise of known value and quality. Think Mayo Clinic versus Next Hospital Before Freeway.

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