Success is as dependent on what you decide not to do as it is on the action you decide to take. So, why do we measure success only by action?
Robert Collier, one of the fathers of direct mail advertising, famously advised copywriters to enter the conversation already going on within the customer’s mind. What? You say you’re not in sales? That’s obviously a problem because the reality, even more so today than ever, is that you are. Collier’s advice is directly applicable to the […]
Just as in sports, many medical group leaders are motivated by “winning isn’t everything – it’s the only thing” thinking. But there’s an important corollary to that rule that often goes disregarded to the group’s detriment: Sometimes it pays to lose or to not play at all. How can that be? Well, imagine that your […]
Some football coaches are known for their obsession with defense – for stopping the other team from scoring. But that only works as a part of a larger plan that involves their own team scoring. Don’t miss that point yourself. Many medical groups, both hospital based and office based, either operate without any overall business […]
Your compliance system has a leak.
As much actual tension as there is between physician groups and ACOs, they share a common weakness. From the smallest multi-provider group to the largest “alignment” entities, their real value isn’t in leases, equipment, or payor contracts, it’s in the knowledge, skills and experience of their professional employees – specifically, their physicians. That value walks […]
While on a website obviously aimed at the college student age group, I noticed an ad for a book by a well-known author. Below a picture of the book’s cover were the following words: “All of the words, printed on paper. Classic!” This is an interesting signpost of the impact of what Joseph Schumpeter called creative […]
The common belief, and it may be quite true, is that change is the greatest cause of stress. But what if it can be used to your group’s advantage? In the mid 1980’s there was a well known West Coast billing service that told its clients that they had only follow three simple rules to […]
In my podcast How Scenario Surveys Strengthen Group Strategy, or in my article by the same name, I discuss the importance of your use of the scenario tool in setting group strategy. There’s another aspect of the Scenario Survey Process that’s important for any physician group that negotiates with a hospital, the classic example being […]
Your contract’s real term is how quickly it can be terminated.