Value

Keeping Up Appearances: Verisimilitude

Verisimilitude:  The appearance of being true or real. Unfortunately, it’s not the fact that your medical group is actually the “best,” which, indeed, it might well be, that governs your group’s success. Rather, it’s whether the hospital, or referring physicians, or patients believe that you’re the best. Create that perception. It does not happen by itself. This also is […]

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