Unfortunately, there’s growing similarity between selling cars and selling medical care. You wish it weren’t true, but wishing alone isn’t going to change anything.
Tag: experience
You get what you pay for.
Mastery for medical groups, like for airlines or my own services, must broaden to cover the entire customer experience.
A congressional study compared the performance of San Francisco International (SFO) Airport’s privately contracted screeners with those of LAX’s TSA staffed screeners. SFO’s staff screened 65% more passengers per screener than the government employed TSA personnel at LAX. To make the comparison even more striking, another study revealed that TSA personnel at LAX missed three […]
Did you notice that the Super Bowl was all about medical group success?