During junior high school summers, my friend Steve Cunningham and I would ride our bikes across the San Fernando Valley to buy a root beer (and sometimes a chili cheese burger) at The Munch Box. The root beer was ice cold. The burger hot, it’s cheese melty. It was a special blend of distant, delicious, […]
I once read in some advice column that you should show up late to a party as if you’ve just come from another one, and that you should leave the party early as if you’re headed out to the next. Maybe that’s good advice for your social life, I’m not really sure. But it’s terrible […]
I was recently “un-greeted” by a cashier at Home Depot. It was around 6:45 p.m. on a Sunday and this guy’s frown was a monotone rainbow of unhappiness. I once had surgery and the anesthesiologist was yelling at his divorce lawyer in preop. These sorts of people can suck the profit right out of your […]
Simply providing an experience isn’t enough. At its core, a successful exchange involves delivering value as well.
I don’t know about you, but when I eat at a sushi bar, I expect the sushi chef to take my order. After all, for me, that’s the expected, traditional experience. And, it’s what makes it fun. You order based on what looks fresh, on what the chef suggests, and depending on your appetite – […]