Strategy

A Kodak Moment

I remember, as a kid, walking around Disneyland, noticing yellow “no parking” size signs labeled Kodak Moment. They indicated a great vantage point for taking a photo. Yet today Kodak is in bankruptcy, its core film business gutted by the digital camera.

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Manage Your Practice

Branded

There’s a lot of talk about branding. Almost all of it is just noise.

On the other hand, the definition of branding cited by David Ogilvy, the advertising genius, “the intangible sum of a product’s attributes” provides an elegant lesson for medical group leaders.

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