Like a dry cleaner, healthcare providers have to screw up to lose a customer’s loyalty. Dry cleaners know that once they attract a customer, it’s extremely likely that he or she will continue to patronize the store for years unless the dry cleaner does something to wreck the relationship.
McDonald’s and Delivering Medical Group Value – Podcast
Value is what’s important to your customer. Not to you.
Don’t Fall in Love With Any One Deal – Medical Group Minute
Your house is for sale.
A potential buyer comes along. You are happy. You let the buyer know that you’d love to sell to him. You don’t look for other offers.
Taylor Swift and Medical Group Income
Merchandise sales have become a money-maker for performers. By gaining trademark protection for chosen phrases, Swift will become the only one legally permitted to sell T-Shirts and other items branded with her protected intellectual property.
Super Bowl Ads and Medical Group Leaders
Don’t do what your competitors are doing just because they’re doing it or because you might get some award for it.
How Not to Deal With Performance Problems – Podcast
Despite all you do to prevent it, all the systems and all the rules, when humans are involved, things can and will go wrong.
Lead Because They Want to Be Led – Medical Group Minute
People — all of us, from Joe and Josie on the street to hospital administrators on the third floor — have an innate desire to be led.
Do They Have the Power to Say Yes?
Want to make a deal? Sure you do. Perhaps it’s the renewal of an exclusive contract. Perhaps it’s an extension of your office lease. Perhaps it’s a rate increase in a payor agreement.
What A 57 Year Old Burger Joint Can Teach You About Delivering Value – Podcast
The root beer was ice cold. The burger hot, it’s cheese melty. It was a special blend of distant, delicious, almost forbidden fruit.
How to Profit From Problems – Medical Group Minute
They set out to develop a high grip glue. But it completely failed. They eventually made hundreds of millions.