Did you ever see the infomercial for Blu-Blocker sunglasses or a copycat product? Seeming passersby are treated to the view through the lenses and, voila, what was gloomy or glary or just plain old ugly is now bright, but not too bright, clear and lovely.
Are you wearing a metaphorical pair of those beauties right now when you look at your group?
“Why we’re the best group in the Upper Plateau of the Lower Flatlands!” “All of our providers are Board Certified!”
Are you seeing your group as it really is or as you wish it were?
If it’s the former, then the chances are you have plenty of work to do. Let’s get going.
If it’s the latter, then I suggest that you either buy some of those same lenses for your patients, your referral sources and the hospital CEO, because they’re going to need them to modify their view – the only viewpoints that matter — or that you default to the first option and start seeing straight.
Adding a second or third pair for free (just add additional shipping and handling) is a TV concept. Do not attempt – closed course, professional driver.
Comment or contact me if you’d like to discuss this post.
Mark F. Weiss