Have you ever been forced into something? Something you hated? Something you really did not want to do? Something that you’d almost give everything up not to have to do? Market consolidation – that’s what’s impacting medical groups of all stripes and sizes. Hospital wants to employ you. Other group wants to merge with you…
Stacking the satisfaction odds in your favor.
I argue that hospitals, as institutions, are at best amoral. At the same time, they are driven by profit and their executives bear no true downside risk, no risk of going negative in terms of personal liability.
People can’t separate emotions from decision-making. They can lie about it and claim emotions are not a factor, but it’s frankly impossible for emotions not to be a major driver of decision-making.
Why you should always ask “why” when negotiating.
There are many reasons why contracts are usually contracted.
“Conformity medicine” will result in the death of innovation.
A vaccine for office based physicians thinking of entering into an office sharing deal or a practice merger deal, with one or more other physicians.
Most negotiation in real life isn’t that simple, and (unfortunately for those who spent money on the book by the title) it’s generally not win-win.
“No” is only the beginning point for further negotiation.