From the 1950’s through the 1990’s success was about doing what was always done – the actual delivery of care. So the better groups delivered better care. If a group was “broken” the result was that its level of care dipped. The fix was to return it to the standard of working well, that is,…
Competing
Covenants Not to Compete and Alternatives
Covenants not to compete are not inherently bad. It’s just the laws of some states that make them so. In other words, it’s an issue of policy. The purpose of covenants not to compete is, of course, to broadly protect your group’s business. But even if your group practices in a state that will not…
The Chicken or the Egg?
Steve Jobs famously believed public demand wasn’t important in terms of identifying the market for new products. Instead, what Jobs envisioned the public would want wasn’t even on the public’s radar. On the other hand, the famous marketing expert Gary Halbert held, using a restaurant as an example, that the most important element in the…
You Deserve It – Podcast
“I deserve it” is a meme infecting society . . . it affects medical group thinking, too.
You Deserve It
Unfortunately, this attitude impacts medical group thinking as well. As in “we deserve the exclusive contract,” or “I deserve her referrals.”
Shocking! No Physician Financial Benefit From ACO Participation – Podcast
Survey reveals sixty-seven percent of physician who participated in an ACO in 2012 realized no personal financial benefit.
Shocking! No Physician Financial Benefit From ACO Participation
Creating additional levels of bureaucracy – more paperwork, more direction, more top-down control – leaves less time for patient care, at least for care that is customized as opposed to cookie cutter. It leads to physician dissatisfaction and less, not more, job security.
Say, Do Your Group Members Have This Mindset?
Creating value in the context of a professional service involves delivering both an exceptional service and an exceptional experience. The mindset of an entrepreneur is tuned to deliver accordingly.
It’s Not About Price
Although many in healthcare operate on a purely commodity-level basis, in reality, it’s not simply about money – it hardly ever is.
Why Trying to Protect Your Group’s Position Is Destroying Your Future
Over the past five, ten or twenty years, your group has worked long and hard to develop its business. You’ve become successful. But now, you see threats everywhere: threats from the hospital that wants to employ you, threats of forced ACO participation, threats of replacement by paraprofessionals, threats of competition from national groups and the…