Creating value in the context of a professional service involves delivering both an exceptional service and an exceptional experience. The mindset of an entrepreneur is tuned to deliver accordingly.
Competing
It’s Not About Price
Although many in healthcare operate on a purely commodity-level basis, in reality, it’s not simply about money – it hardly ever is.
I’d Rather Go Somewhere Else
Over lunch one day, my son told me that he had recently bought a Subway sandwich from the location on his college campus at U.C. San Diego. He said that when he asked for olives, the guy behind the counter placed three small olive slices across the foot-long sandwich.
Competing Against Yourself
When your own expectations exceed market reality, you risk undermining success. Avoid self-competition and stay aligned.