Sally hired Beth, the most sought after wedding planner in Centerville to coordinate her wedding at the Community House, a high-end hotel. Beth planned the flowers, the menu and every other aspect of the ceremony and reception. You see, Sally had hired Beth for her expertise; the Community House was just the place, a nice place, where the event would occur.
Hospitals and the government have decided that physicians must collaborate financially in order to deliver quality healthcare. Of course, that’s a lie.
I was 16 and it was my third “real” job – working at McDonald’s. It’s been, well, a lot of years, but the lessons learned on that job still stick. During my McDonald’s training, I was bombarded with sayings that not only gave direction to the work level that was expected of me, but which…
Like explorers needing horses, medical groups must negotiate early. Don’t wait until you’re desperate—start planning now.
RBRVS and unit billing measure physician effort—not actual value. Focus on health outcomes, not just procedure counts.
Physicians must evolve from passive to proactive to avoid being overwhelmed by hospital-centric models and face loss of autonomy.
Learn how physician groups can build leverage, shape perception, and position themselves long before bids are issued.
Hospital administrators are involved in ACO formation, but physicians are being asked to fully commit.
Just as conversations help frame contract discussions, conversations help frame the shape of entire industries. Right now the frame in healthcare is greater cooperation between hospitals and physicians: alignment, ACOs, direct employment, collaboration. The result of that frame? Greater control by hospitals over physicians. But there’s no reason why that frame can’t be hijacked to…
Medical groups face a pivotal choice: commoditization or creating an experience monopoly. Which path will define your future?