Wisdom. Applied.

Don’t Sleepwalk Into An Anti-Kickback Statue Violation

Even though the AKS has been in existence since the early 1970’s, many subject to it appear to be prone to violate it.

That’s odd, because physicians sometime demonstrate that ability, at least on billing records.

Ride along with Mark as he discusses the importance of maintaining the home-team advantage in your negotiations.

“If you could kick the person in the pants responsible for most of your trouble, you wouldn’t sit for a month.” – Teddy Roosevelt

Price is what you pay. Value is what you get.

Instead of Cokes or 7-Ups, efforts are placed into the machine and are dispensed to patients.

Ride along with Mark as he discusses why you must take the things you hear with a grain of salt.

Simply providing an experience isn’t enough. At its core, a successful exchange involves delivering value as well.

Here, courtesy of Tenet Healthcare and two terminated cardiologists is a lesson about firing physicians . . . and, when not to.

Obviously, there’s balance to be had. Some customer service is expected. Other customer service delights.