It’s no longer business as usual. It is business as unusual. And that requires a new way of thinking.
Medical groups must understand the direction of the societal wind. You might like it. You might hate it. Either way, it’s still windy.
Paying your “fair share.”
Competitive advantages are developed, excluding competitors from the equation. But as soon as one’s competitors catch up, what was once an advantage becomes simply the price of admission.
Robert Collier, one of the fathers of direct mail advertising, famously advised copywriters to enter the conversation already going on within the customer’s mind.
I argue that hospitals, as institutions, are at best amoral. At the same time, they are driven by profit and their executives bear no true downside risk, no risk of going negative in terms of personal liability.
Mark Weiss interviews ERISA expert attorney Christine Roberts about implementing Obamacare’s coverage requirements.
Money. Future. Status. Popularity. The four human interest motivators.
Determining strategy has nothing to do with planning. Planning is a process of projecting from the present, while strategy is the opposite: it’s selecting a desired future from among alternatives, which future is then harnessed to pull you toward it.
The sky is falling–I know, I heard it on the news today.