Contract Drafting

The “Problem” with Healthcare May Not Be the Problem

October 3, 2012

ACO’s. Competition by hospital employed physicians. Commoditization.

Just a few of the “problems” that physician group leaders struggle with.

But are those really the problems? Perhaps they are actually symptoms of a different problem or set of problems.

For example, the problem of increasing “We” think and, especially, the problem of increasing bureaucratization and centralization of medical care. Or, perhaps, the lack of self esteem and an overdose of guilt.

Albert Einstein said we can’t solve problems by using the same kind of thinking we used when we created them.

As I’ve written before, medical groups are at what I call the Great Junction™, with one road leading to commoditization and the other to creating an experience monopoly.

The first route doesn’t require new thinking beyond figuring out if you can maximize the value of the sale of your practice, if it can be sold at all, an element not be demeaned.

Taking the second route won’t be easy: it’s risky and you might crash and burn. But there’s freedom and potential reward with no cap on the upside.

Taking the second route requires new thinking. That’s part of why it’s so much fun.

Let’s get started on your future today. It’s there, after all. Don’t you want to shape it before it shapes you?

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