Thriving

About Brand Extension

Many hospitals have strong brands, as do many medical groups. They didn’t just happen, they were developed. Brands are a promise of known value and quality. Think Mayo Clinic versus Next Hospital Before Freeway.

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Strategy

Why Any Port Isn’t Good in a Storm

Right now there’s a storm of uncertainty targeting healthcare. “Where will our patients come from?” “What if our contract is terminated?” “Will the hospital’s ACO exclude us?” “Should we sell our practice?” Many physicians and other healthcare providers are jumping at any deal they can find, believing that they are jumping to safety. But just […]

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