Medical group leaders must use the resources of its medical group’s members to advance the group’s strategy through everyday interactions with referral sources, hospital employees and patients.
Tag: tactic
Hedge or Hedgehog or ???
Those who are hedging view the world differently. Rather than simply building an insular hedge around their business, they expand outside of that hedge, taking on other business, in some ways both related and unrelated.
You Can’t Un-Ring That Bell – Medical Group Minute
Train your medical group’s members for actions consistent with the group’s strategy.
Negotiation: Why Times 5 – Podcast
Why you should always ask “why” when negotiating.
Negotiation: Why Times 5
Most negotiation in real life isn’t that simple, and (unfortunately for those who spent money on the book by the title) it’s generally not win-win.
You Can’t Un-Ring That Bell
Many of the acts, actions and activities within the scope of your group’s members’ daily duties are manageable as they relate to your group’s business strategy. They impact the success or failure of your group. For instance, consider the conduct, comments, and other communication, verbal and nonverbal, between members of your team and patients, referring…
The Only Thing the Hospital Has to Fear Is Fear Itself
Psychologists and direct marketing experts (who really are applied psychologists) tell us that the fear of loss is a greater motivator of human behavior than is the prospect of gain. Are you applying fear as a tactic in connection with your relationship with hospitals and other entities with which you have a Relationship Contract in…