Extending a brand means to branch it out from one product or service line to another. Like Barbie dolls to Barbie bikes. Or, like Community Hospital to Community Hospital Medical Group.
Tag: physician
Physician Subsidiary Entity – Aligned or A’lying? – Medical Group Minute
The physician subsidiary entity is a physician alignment model sold as a kinder, gentler, freer alternative to direct hospital employment.
Medical Group – Hospital Contracts: Beware the Open End
Legend has it that it was a bottomless basket. As much tribute to the master as could be piled into it, the basket took more and more and more.
Are You Just Taping Up Problems? – Podcast
The flight was already 3 hours late to take off. And then the flight attendant announced that one of the overhead luggage bins had a broken latch…
For Whom Are Hospitals Built? – Medical Group Minute
For the health of patients or for the financial health and convenience of its operators and staff?
RFP for Physician Services: Really Foolish Proposition
Starbucks took a 50 cent cup of coffee and wrapped it into an experience selling for far over a dollar. And that was just to start…
Adopt the Company Mindset – Podcast
Like it or not, the practice of medicine is also a business.
The Physician Assistant, No, I Mean Assistant Physician, Will See You – Medical Group Minute
Obamacare provides health insurance coverage, but coverage is not access to care. For care, you need physicians and you need to be able to see a physician, the right one, when you require care.
How to Prevent Your Medical Group From Getting Robbed of Its Staff
Ever watch those old black and white B-movie Westerns?
The bad guys would ride into town and rob the bank. “Hands up! Give us all the money!” And then off they’d ride carrying bags of cash.
It’s Not What You Said – Medical Group Minute
“Mark, it’s not what you said, it’s how you said it.”