It’s not simply disruption.
I’ve written before about creating your own business disruption before someone else comes along and disrupts your business.
But the notion is not disruption for disruption’s sake or even disruption at all costs.
Instead, the concept is to continuously find ways of doing what you do better. But just make sure that that iterative path doesn’t trap you into remaining on its course.
Mastering the buggy maker’s craft didn’t stave off the disruption caused by the automobile. Mastering your craft won’t do it for you, either.
Keep one foot on each side of the disruption line.