The bars slammed shut behind the doctor. All he did was order an implantable device for his patient — the device came from a physician owned distributorship, or “POD,” in which he held an ownership interest.
Tag: referral
I Went to a Food Fair. Can Referral Sources Find You?
You’re probably not doing doctoring at the local “Taste of” or even at a health fair, but what are you doing so that potential new facilities or potential new referral sources or new patients can find out about you?
Is Your Group a Slow Loris or a Sitting Duck?
As Peter Drucker said, ““Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.”
What a Long-Dead Copywriter Knew About Medical Group Success – Medical Group Minute
Robert Collier, one of the fathers of direct mail advertising, famously advised copywriters to enter the conversation already going on within the customer’s mind.
Efforts Don’t Necessarily Equal Value – Podcast
Efforts treating patients don’t create value between a medical group and a facility.
Efforts Don’t Necessarily Equal Value
I recently heard a news story announcing that General Motors was, per its agreement with the Auto Workers Union, making bonus distributions of, as I recall, $8,300 per worker. Asked to comment, the union spokesperson said that although the workers appreciated the bonus money, it did make up for the fact that they had not…
TSA Screeners and the Myth of Medical Group Institutionalization of Business Relationships
A congressional study compared the performance of San Francisco International (SFO) Airport’s privately contracted screeners with those of LAX’s TSA staffed screeners. SFO’s staff screened 65% more passengers per screener than the government employed TSA personnel at LAX. To make the comparison even more striking, another study revealed that TSA personnel at LAX missed three…