Mistakes happen. There’s a divergence of opinion on the question of whether or not to apologize or express sorrow over a healthcare error.
Tag: mistake
Branded
There’s a lot of talk about branding. Almost all of it is just noise.
On the other hand, the definition of branding cited by David Ogilvy, the advertising genius, “the intangible sum of a product’s attributes” provides an elegant lesson for medical group leaders.