Physician compensation is becoming more dependent upon patient satisfaction. Mark discusses a way to hack patient satisfaction surveys.
Tag: survey
The coronavirus crisis, in fact, any crisis, is like a magnifying glass. It shows the best and the worsts of your business structure and practices. Many underlying defects can be seen as symptoms of underlying group structural and governance problems. They can be corrected.
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Ride along with Mark as he discusses how “fair market value” compensation will gut your future, and what to do about it.
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Patient satisfaction surveys are becoming a real part of reimbursement, driving a significant percentage of money.
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Patient satisfaction surveys are becoming a real part of reimbursement, driving a significant percentage of money.
What is satisfaction? How do we measure it? What’s the scale?
Rebroadcast: How medical groups can use surveys as tools in negotiations with hospitals.
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Mark F. Weiss
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It’s Friday night. After leaving the restaurant you turn onto the sidewalk and walk down the street. Ah, an art gallery! You wander inside.
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Mark F. Weiss
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Patient satisfaction surveys are becoming a real part of reimbursement, driving a significant percentage of money.
So, I’ve begun thinking about ways to hack them, of ways to put your finger on the scale of patient satisfaction. How can you influence patients’ perceptions in order to increase satisfaction?
Here’s an interesting observation.
I came across a study done in connection with marketing chiropractic services. They found that if a chiropractor visited with a patient and wore street clothes, it drove middling patient satisfaction.
But put that same chiropractor in a white lab coat with a stethoscope in his front pocket or better yet around his neck — even if stethoscopes are not used in chiropractic practice — and patient satisfaction shoots up astronomically.
Several years ago, I watched a YouTube video about veterinarians that led to the same conclusion.
If a vet wears nice street clothes, he or she scores a moderate patient satisfaction rating. But put him or her into a blue lab coat and scores go up.
Finally, if you put the vet into a white lab coat, scores jump almost 20 percent higher compared to score when wearing nice street clothes.
As simple as this sounds, what are the physicians in your group wearing? How are they presenting to patients? What other signals and behaviors, “hacks” in the vernacular, can be applied to drive higher patient satisfaction?
It’s something for you to address.
Comment or contact me if you’d like to discuss this post.
Mark F. Weiss
