Robert Collier, one of the fathers of direct mail advertising, famously advised copywriters to enter the conversation already going on within the customer’s mind.
Tag: physician
Patient Complications Produce Hospital Profits
I argue that hospitals, as institutions, are at best amoral. At the same time, they are driven by profit and their executives bear no true downside risk, no risk of going negative in terms of personal liability.
Why You Shouldn’t Waste Your Money Holding a “Strategic Planning” Retreat
Determining strategy has nothing to do with planning. Planning is a process of projecting from the present, while strategy is the opposite: it’s selecting a desired future from among alternatives, which future is then harnessed to pull you toward it.
It’s Never the Right Time, So It’s Always the Right Time
Medical group leaders are busy focusing on day to day activities: Most are deeply involved in direct patient care. Some, yes, some, also devote some time to working on their business.
Efforts Don’t Necessarily Equal Value – Podcast
Efforts treating patients don’t create value between a medical group and a facility.
Emotions as Drivers of Contractual Relationships
People can’t separate emotions from decision-making. They can lie about it and claim emotions are not a factor, but it’s frankly impossible for emotions not to be a major driver of decision-making.
A Tip About Physician Alignment
It’s not too late to see that unless physicians plot their own future, the hospitals (and the government and, to the extent they will long exist…that’s another topic…health insurers) have a future planned for you.
Does Your Group Own Its Future or Are You Merely Renting It?
In reality, the “CEO” never really owned his business. He was simply its caretaker. He just realized it a bit too late.
Are You Blinded by Success?
What many successful businesses fail to do, blinded by riding high on today’s success, was expand their business
Does Your Group’s Compensation Plan Suffer From This Defect?
Correctly formulated, a group compensation plan is not just about encouraging efficiency, it’s about encouraging effective performance in a broad sense.