As hospitals quicken their pace to replace physicians with paraprofessionals, physicians must brand their role in healthcare or suffer the consequences.
Tag: branding
The same strategy that drives the price of a stuffed shark up from a few thousand to $12 million can be applied by you to increase the value and profits of your medial group or facility.
The same strategy that drives the price of a stuffed shark up from a few thousand to $12 million can be applied by you to increase the value and profits of your medial group or facility.
The same strategy that drives the price of a stuffed shark up from a few thousand to $12 million can be applied by you to increase the value and profits of your medial group or facility.
Over the ensuing 6-plus years, hospitals have continued to benefit from the expanding role of paraprofessionals and from the top level professional degree, the doctorate, that those paraprofessionals are obtaining.
Ride along with Mark as he discusses magic work and why you need to do it and charge for it.
Your group is actually, and actively, branding itself every day, whether or not you’re aware of it.
There’s a lot of talk about branding. Almost all of it is just noise.
On the other hand, the definition of branding cited by David Ogilvy, the advertising genius, “the intangible sum of a product’s attributes” provides an elegant lesson for medical group leaders.
As hospitals quicken their pace to replace physicians with paraprofessionals, physicians must brand their role in healthcare or suffer the consequences.
Hospitals are happily benefitting from the expanding role of paraprofessionals and from the top level professional degrees, the doctorate, those paraprofessionals are now obtaining. Take, for instance, the push by CRNAs to be recognized as equivalent replacement providers of anesthesia services. Hospitals, seeking to break the financial and medical staff voting block hold of anesthesia […]
