Most hospital based physician groups aren’t committed to success at all, they’re just committed to wanting to be left alone, to staying the same. But that’s impossible. There are two classes of major practice disruptors lurking: The staffing/management services devote large budgets to advertising and marketing, and hire telemarketers to cold call your hospital. Their campaigns…
Hospital-Centric Healthcare
Self-Referral of Imaging Studies as Weapon
Study reveals Medicare pays more for imaging to non-radiologists. Radiologists can leverage this to capture more of the imaging market.
Physician (non)Ownership of Hospitals
Physician ownership of hospitals is increasingly restricted. Explore strategies like board control and non-federal facilities for influence.
Ignoring the Perceived Bounds of Weakness
Medical groups can grow by leveraging innovation, not fearing weakness—break perceived limits to achieve real strategic advantage.
Going to the Hospital
How can a hospital come to you? How can you profit from it?
Tough Times = Great Opportunity
Let others bemoan the bad economy. Use your time to take advantage of the opportunities.