Steve Jobs famously believed public demand wasn’t important in terms of identifying the market for new products.
Competition From Within
Covenants Not to Compete and Alternatives
Covenants not to compete are not inherently bad. It’s just the laws of some states that make them so. In other words, it’s an issue of policy. The purpose of covenants not to compete is, of course, to broadly protect your group’s business. But even if your group practices in a state that will not…
The Chicken or the Egg?
Steve Jobs famously believed public demand wasn’t important in terms of identifying the market for new products. Instead, what Jobs envisioned the public would want wasn’t even on the public’s radar. On the other hand, the famous marketing expert Gary Halbert held, using a restaurant as an example, that the most important element in the…
Why Trying to Protect Your Group’s Position Is Destroying Your Future
Over the past five, ten or twenty years, your group has worked long and hard to develop its business. You’ve become successful. But now, you see threats everywhere: threats from the hospital that wants to employ you, threats of forced ACO participation, threats of replacement by paraprofessionals, threats of competition from national groups and the…