Here, Mark discusses parallels between the Industrial Revolution, the bespoke customization of bike frames, and modern medical practice: more patients and a transformational experience.
Tag: transformational
Most business relationships that we enter into in our life are transactional. I want to buy that car. I want to sell my house.
Here, Mark discusses parallels between the Industrial Revolution, the bespoke customization of bike frames, and modern medical practice: more patients and a transformational experience.
Top level hospital-based groups cannot merely be concerned about maintaining a relationship; they must be concerned about delivering a transformational experience to their relationship partner.
Independent anesthesia groups must develop strategies tied to the segmenting market.
It’s estimated that the large national anesthesia companies have around 10 percent of the market. They certainly are on a drive to expand. To a significant degree, this expansion is driven by private equity and in some cases publicly raised money. But outside investors will only stay in the game as long as there are profits. When […]
I’ve described exclusive contract relationships between hospital-based groups and facilities as being Relationship Contracts™, not Transactional Contracts™. To recap what I mean by those terms, Transactional Contracts™ are ones in which the parties negotiate for a deal which, essentially, terminates as of the closing. For example, think about the purchase of a car or the purchase […]