Top level hospital-based groups cannot merely be concerned about maintaining a relationship; they must be concerned about delivering a transformational experience to their relationship partner.
Tag: transactional
I’ve described exclusive contract relationships between hospital-based groups and facilities as being Relationship Contracts™, not Transactional Contracts™. To recap what I mean by those terms, Transactional Contracts™ are ones in which the parties negotiate for a deal which, essentially, terminates as of the closing. For example, think about the purchase of a car or the purchase […]
Does the hospital want a relationship with your group or does it just want a transaction? One of the key elements in the changing healthcare market is the fact that there is a growing desire on the part of many facilities to devalue the relationship aspects of their dealings with physician groups. Instead, they view […]
