Like a dry cleaner, healthcare providers have to screw up to lose a customer’s loyalty.
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Ride along with Mark as he discusses a way to focus your mind on building your practice.
Join Mark in a discussion of the lesson learned from Starbuck’s “solution” to its customer service problems, a solution that created bigger problems.
Robert Collier, one of the fathers of direct mail advertising, famously advised copywriters to enter the conversation already going on within the customer’s mind.
I left several messages in the afternoon to see if my car was ready. No one returned my call.
Your predators have an easier time spotting your weaknesses when you’re standing still.
How easy, or hard, do you make it for potential deal partners to find you?
Like a dry cleaner, healthcare providers have to screw up to lose a customer’s loyalty.
Where’s your next meal coming from?
What about your practice’s stream of business? Is it a single channel, even a very large single channel, or is it supported by multiple streams, streams of income, that is?