“FREE* First Chiropractic Visit”, do you honestly believe that is the end of the story?
Many professionals, from architects to anesthesiologists, from structural engineers to surgeons, make the mistake of focusing solely on developing their skill sets and in delivering those skills to their customers, patients or clients.
How easy, or hard, do you make it for potential deal partners to find you?
What is satisfaction? How do we measure it? What’s the scale?
Tom Peters popularized the style of business management in which the manager cruises the workplace observing and interacting.
Like a dry cleaner, healthcare providers have to screw up to lose a customer’s loyalty.