Negotiation | The Business of Healthcare

Life is Easy When You’ve Given Someone Else the Power to Determine Your Future

Have you ever been forced into something? Something you hated? Something you really did not want to do? Something that you’d almost give everything up not to have to do?

Market consolidation – that’s what’s impacting medical groups of all stripes and sizes. Hospital wants to employ you. Other group wants to merge with you or simply take your practice. Obamacare. What were they thinking but it doesn’t really matter because you are afraid that your income is going to go down. The hospital wants to terminate your exclusive contract. Give it to the low cost guys who’ll soon be employing you or not employing you — if you’ll only take less.

Like that future? Many, maybe most, groups and individual physicians don’t.

The real question is what are you going to do about it.

It’s like you’re on a track and you’re headed into a tunnel and there’s a train coming the other way and you can see its light shining and getting bigger and bigger and you’re just a small train, like Thomas the Tank Engine and it’s the Super Chief.

But real life isn’t like that. You’re not on a track. There are many options. There always are. It takes time to consider them. To sort out the issues. To simplify the problems. To select a strategy. To implement it. To create choices. At a minimum to create leverage in negotiations. At a maximum to create real alternatives for your success.

The alternative is to stay on that track.

That’s probably where many will stay:

Freedom of choice
Is what you got
Freedom from choice
Is what you want

(Devo, Freedom of Choice, by Gerald Casale and Mark Mothersbaugh)

Comment or contact me if you’d like to discuss this post.

Mark F. Weiss

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Options Trading for Physician Group Leaders – Don’t Trade Your Options Away

Options trading.

I don’t mean puts and calls. And this post has nothing to do with the stock market.

I’m talking about hedges. Hedging the bet you’ve made on your group’s future, “bet” being used in the manner of the strategy you’ve adopted to achieve your group’s focused future.

You’ve made that bet, haven’t you?

Hedging comes in the form of creating a strategy using the Scenario Survey™ process that’s flexible enough to operate within many potential futures, and then, periodically, retesting your strategy through the same process and, as required, refocusing it.

Don’t trade away your group’s options.

Don’t trade away your future.

Comment or contact me if you’d like to discuss this post.

Mark F. Weiss

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