We’re living in a time of fast-paced change. Sure. But, I think people have been saying that since the Enlightenment. Maybe it’s the one thing that’s remained constant. But maybe it’s not. Some things have certainly remained the same.
Tag: OODA
We’re living in a time of fast-paced change. Sure. But, I think people have been saying that since the Enlightenment. Maybe it’s the one thing that’s remained constant. But maybe it’s not. Some things have certainly remained the same.
Let's listen in to a series of calls from a potential deal partner to the office of the Smith and Jones Medical Group.
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As healthcare entities become larger they appear as formidable competitors in the marketplace.
As healthcare entities become larger they appear as formidable competitors in the marketplace.
So what’s an independent group to do?
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Mark F. Weiss
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If a medical group cannot govern itself, if it is structured like a true democracy, one owner, one vote on everything, or if it has a bloated board, it will never be able to make decisions with the speed required for its continued success.
As healthcare entities become larger they appear as formidable competitors in the marketplace.
The future’s not guaranteed.
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Mark F. Weiss
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The Wall Street Journal reported that Japan’s 100 year old Sharp Corp. announced that it had doubts that it could remain as a going concern.
Sharp had invested heavily in building liquid crystal display manufacturing plants in order to compete with its South Korean rivals, only to have the market collapse.
Sharp’s president was quoted as saying, “We lacked a sense of speed. The situation could have been different if we took steps more quickly.”
That sense of speed and action is entirely consistent with the philosophy of Col. John Boyd, considered by many to be the greatest military strategist since Sun Tzu, and his OODA loop, OODA being Observe, Orient, Decide, and Act.
Boyd’s concept is that strategic advantage is gained by being able to process information and take action faster than one’s opponent. This is referred to as getting inside your opponent’s OODA loop.
Whether or not Sharp ever heard of the OODA loop, it’s abundantly clear that someone got inside of theirs.
There are two important lessons here for medical groups.
The first: A 100-year-old company, or an office-based practice that has always received referrals from a certain group of internists, or a hospital-based group that has held the exclusive contract for 50 years, are not necessarily guaranteed a satisfactory future.
The second: Strategy and tactics exist. You either use them to your benefit or someone else uses them on you.
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Mark F. Weiss
There is no question that the healthcare market is changing rapidly. This means that groups must have the ability to make business decisions rapidly.
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Mark F. Weiss
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