What are you signaling in your negotiations? Not just what are you saying, but what are you doing? What are the other members of your team signaling/saying/doing?
Tag: lesson
Extending a brand means to branch it out from one product or service line to another. Like Barbie dolls to Barbie bikes. Or, like Community Hospital to Community Hospital Medical Group.
Many hospitals have strong brands, as do many medical groups. They didn’t just happen, they were developed. Brands are a promise of known value and quality. Think Mayo Clinic versus Next Hospital Before Freeway.
