You might not think that you are your brother’s keeper, but in the context of a medical group in which you’re an owner, you certainly are. I’m talking in terms of liability for billing errors.
Tag: intentional
Your group is actually, and actively, branding itself every day, whether or not you’re aware of it.
There’s a lot of talk about branding. Almost all of it is just noise.
On the other hand, the definition of branding cited by David Ogilvy, the advertising genius, “the intangible sum of a product’s attributes” provides an elegant lesson for medical group leaders.
