Super Bowl commercials garner all sorts of buzz for being “creative,” but creativity isn’t selling.
Tag: commercial
Don’t do what your competitors are doing just because they’re doing it or because you might get some award for it.
In a very real sense, all physicians give a limited warranty – it’s called malpractice liability.
Certainly no one wants to be seen as an easy target, but in many cases a quick resolution of a patient’s unhappiness is far cheaper than the costs of a dispute.
Don’t do what your competitors are doing just because they’re doing it or because you might get some award for it.